From Left:Calra Porter,Symphony Loo, On Premise Channel Manager SEA,Monica Barg, Creative Director,Simone Massaro, Global Trade Advocacy Director,Giulia Vedelago, Global Campari Academy Manager,Arno Schonfelder, ALCHEMY THAILAND, General Manager

Campari Academy brings a bartender-led program of curated content to educate, connect and inspire to the thriving bar industry in Bangkok

CAMPARI GROUP officially launched CAMPARI ACADEMY, the global educational platform for the international bartending community, to provide insight and knowledge on all aspects of the industry, from skills and techniques to wider issues and topics for debate with Monica Berg, Creative Director at Paragon Cineplex, Siam Paragon.

Campari Group, the sixth-largest player worldwide in the premium spirits industry, announces the expansion of the Campari Academy, which is now launching as a global activation with drinks industry icon Monica Berg at its helm as Creative Director. A first of its kind educational platform for the international bartending community, which provides a unique blend of a globally accessible digital space with an established and successful network of physical hubs for the industry to come together, it takes inspiration from outside of the drinks industry to educate, connect and inspire bartenders at all levels of their career on a global scale in a way that’s never been seen before.Campari Academy will now be a global digital platform complemented by an on the ground local Campari Academy network in key markets around the world, with local teams already in Italy, the US, Spain, Brazil, Austria, Jamaica, China and Australia, with more to follow. The global platform will be a space for the international bartending community to connect and discuss news and trends, share ideas and goals, and grow their own professional network. This in turn will be supported by the local Campari Academy network that will coordinate on the ground activations and networking opportunities for communities in their region.

About Campari Academy:

Campari Academy is a first of its kind educational platform which blends a globally accessible online digital space with on the ground hubs from the physical local Campari Academy network in key markets around the world. Launched in 2010 with Campari Academy Italia, it was followed by local Campari Academies in the US, Spain, Brazil, Austria, Jamaica, China and Australia.In May 2022 Campari Group expanded the Campari Academy by launching a global educational platform for the international bartending community, to provide insight and knowledge on all aspects of the industry, from skills and techniques to wider issues and topics for debate. With Monica Berg serving as Creative Director, Campari Academy has a unique and unrivalled connection to the drinks industry, providing an educational platform like no other. The global platform will be a space for the international bartending community to connect and discuss news and trends, share ideas and goals, and grow their own professional network. This in turn will be supported by the local Campari Academy network that will coordinate on the ground activations and networking opportunities for communities in their region. Throughout 2022, Campari Group will expand the local Campari Academy network with launches in additional markets and with further expansion plans in the years to follow.