Combining years of Traditional Chinese Medicine (TCM) background with all-around home-visit emergency services, the technique completely shatters traditional blind spots of forceful massaging, helping new mothers bid farewell to breastfeeding psychological trauma.

HONG KONG SAR - Media OutReach Newswire - 14 August 2026 - For a long time, the excruciating pain associated with postpartum physiological breast engorgement (commonly known as "rock breasts" or severe milk duct blockages) has been regarded by the postnatal care industry as an "inevitable process." However, Hong Kong's postnatal care sector has recently welcomed a disruptive technological breakthrough. Senior lactation specialist Anna (Shou-Li Shi), who possesses a background of many years in Traditional Chinese Medicine (TCM), and her team have successfully developed and popularized an innovative care methodology. Breaking away from traditional practices of applying forceful pressure right from the start, the technique achieves "complete zero breast contact" during the mother's peak pain phase. By utilizing TCM facial meridian acupuncture points, engorgement pain is rapidly relieved or significantly alleviated within 1 to 3 minutes, after which gentle breast care is subsequently administered. The advent of this revolutionary technique is driving a profound mindset transformation within the local postnatal care industry.

Breaking Traditional Blind Spots: Farewell to the "Treating Pain with Pain" Care Destiny

In the past, handling severe milk duct blockages and engorgement crises locally largely relied on traditional strong massage, kneading, or manual milk expression. Many new mothers described the pain during initial touches as "even exceeding childbirth," often causing immense psychological shadow and secondary trauma.

However, led by senior lactation specialist Anna Shi—who brings years of TCM background—Anna Postnatal Care Center has stepped out of the conventional mindset of merely focusing locally on the breasts. Their core breakthrough lies in the precise mastery of TCM meridian principles: during the acute onset stage when the mother experiences the most intense pain, the lactation specialist does not directly touch the breasts at all. Instead, through professional TCM facial meridian acupoint regulation, the body's natural relaxation mechanism is activated, causing the engorgement pain to instantly subside or substantially ease within 1 to 3 minutes. Once the pain is relieved and the breast tissue relaxes, gentle techniques are then applied for subsequent care. This non-invasive logic of "pain relief first, care afterwards" completely subverts the past industry convention of "enduring pain for conditioning."

A New Industry Wave: Driving Postnatal Home Care and At-Home Services Towards Refinement

Industry insiders analyze that this innovative approach—combining years of TCM heritage, facial meridians, and rapid pain relief—precisely addresses modern new mothers' pain points of "fearing pain and resisting traditional massages." Furthermore, coupled with an immediate at-home emergency service model across Hong Kong, it upgrades postnatal home support from passive "patient endurance" to proactive, comfortable, and scientific health management.

As this highly rare and breakthrough care technique in the Hong Kong market sparks widespread discussion within the industry, it is expected to attract significant attention from families pursuing high-quality postnatal living standards, rapidly propelling Hong Kong's maternal and infant care industry toward greater humanization and professional heights.


Hashtag: #AnnaPostnatalCareCenter

The issuer is solely responsible for the content of this announcement.

About Anna Postnatal Care Center

"Anna Postnatal Care Center" is dedicated to providing high-quality postnatal home support for new families in Hong Kong through innovative and professional care techniques. Backed by years of TCM expertise, brand core founder Anna Shi exclusively developed the "Pain-Phase Zero Breast Contact, TCM Meridian Rapid Pain Relief" technique, successfully helping countless Hong Kong mothers escape the crisis of breast engorgement. To gain a deeper understanding of the detailed principles and professional testimonials of this innovative technology, please visit the official Anna Postnatal Care Center website at https://recover.hk.